The Website Problems That Cost You Customers

The Problem: If your website takes more than 3 seconds to load, people leave. Most small business websites take 6-10 seconds to load.

Why This Happens:

• Images are too large and not optimized
• Too many plugins or fancy features
• Poor web hosting
• Outdated website code

What This Costs You: For every 1-second delay in loading time, you lose 7% of potential customers. A 5-second load time means you're losing 35% of your visitors before they even see your website.

How We Fix It:

• Optimize all images for web use
• Remove unnecessary plugins and code
• Recommend better hosting if needed
• Implement caching and compression
• Prioritize above-the-fold content loading

The Problem: Over 60% of people browse the internet on their phones, but many business websites are still designed only for desktop computers.

Why This Happens:

• Website was built years ago before mobile was important
• Text is too small to read on phones
• Buttons are too small to tap easily
• Navigation doesn't work on touch screens
• Forms are impossible to fill out on mobile

What This Costs You: Google prioritizes mobile-friendly websites in search results. If your site doesn't work on mobile, you'll rank lower and get fewer visitors.

How We Fix It:

• Redesign for mobile-first experience
• Make text larger and easier to read
• Create touch-friendly buttons and navigation
• Optimize forms for mobile completion
• Test on real devices to ensure everything works

The Problem: Your website doesn't show up when potential customers search for businesses like yours on Google.

Why This Happens:

• Missing or poor page titles and descriptions
• No clear focus on what you do or where you're located
• Technical SEO issues Google doesn't like
• Not optimized for local search
• Lack of content that answers customer questions

What This Costs You: If you're not on the first page of Google for relevant searches, you're invisible to potential customers who are actively looking for your services.

How We Fix It:

• Optimize page titles and meta descriptions
• Create location-based landing pages (if applicable)
• Fix technical SEO issues
• Set up and optimize Google My Business
• Create content that matches customer searches

The Problem: Visitors can't figure out what you do, how to contact you, or what they should do next.

Why This Happens:

• Unclear or missing value proposition
• Confusing navigation menu
• Too much information on every page
• No clear call-to-action buttons
• Contact information is hard to find

What This Costs You: Confused visitors leave immediately. Even if they like what you do, they won't stick around to figure out your confusing website.

How We Fix It:

• Simplify and clarify your messaging
• Reorganize navigation to be intuitive
• Add clear call-to-action buttons
• Make contact information prominent
• Remove unnecessary clutter and distractions

The Problem: People visit your website but don't become customers. They don't call, email, or buy anything.

Why This Happens:

• No compelling reason to choose you over competitors
• Missing trust signals (reviews, testimonials, certifications)
• Weak or missing calls-to-action
• No sense of urgency or special offers
• Forms are too long or complicated

What This Costs You: This is the biggest waste of all. You're paying to get people to your website, but then losing them because the website doesn't convince them to become customers.

How We Fix It:

• Highlight your unique value proposition
• Add customer reviews and testimonials
• Create compelling calls-to-action
• Simplify contact and purchase processes
• Add urgency and social proof elements

The Problem: Your website looks like it was built in 2010, making your business appear unprofessional or out of business.

Why This Happens:

• Using old design trends and layouts
• Poor color choices and typography
• Low-quality or stock photos
• Outdated content and information
• Not following current web standards

What This Costs You: People judge businesses within seconds of landing on their website. An outdated design makes you look unreliable and unprofessional.

How We Fix It:

• Modernize design with current trends
• Improve color schemes and typography
• Use high-quality, relevant images
• Update content to be current and relevant
• Follow modern web design best practices

The Problem: Your website may have security vulnerabilities that make visitors nervous and hurt your search rankings.

Why This Happens:

• No SSL certificate (missing the padlock in browser)
• Outdated plugins with security holes
• Weak passwords and login security
• No regular backups
• Vulnerable website platform

What This Costs You: Browsers warn visitors about unsecure sites, and Google ranks secure sites higher. Security issues can also lead to your website being hacked.

How We Fix It:

• Install SSL certificates for secure connections
• Update all plugins and software
• Implement strong security measures
• Set up automated backups
• Monitor for security threats