Sample Website Audit Report

Priority Issues (Fix These First)

1. Critical: Website loading speed (8.2 seconds - losing 65% of visitors)
2. Critical: Mobile usability issues (menu unreadable on phones)
3. High: Missing from Google local search results

🚀 Website Speed & Performance 12/100

Current Load Time: 8.2 seconds (Goal: Under 3 seconds)

What This Means: For every second your website takes to load, you lose 7% of potential customers. At 8.2 seconds, you're losing approximately 65% of people who try to visit your site.

Main Problems Found:

• Images are not optimized (homepage hero image is 3.2MB, should be under 100KB)
• Too many plugins running (15 active, only 6 are actually needed)
• No caching enabled on server
• Multiple CSS and JavaScript files not compressed

How to Fix:

1. Compress and optimize all images (we'll provide optimized versions)
2. Remove unnecessary plugins (list provided)
3. Enable caching plugin (we recommend WP Rocket)
4. Compress CSS and JavaScript files

Expected Impact: Load time should improve to 2.1 seconds, potentially increasing conversions by 40-60%.

📱 Mobile Experience 18/100

Mobile Traffic: 73% of your website visitors use mobile devices

What This Means: Most of your potential customers can't properly use your website, which means they can't see your menu, find your phone number, or make reservations.

Main Problems Found:

• Menu text is too small to read on phones (8px, should be at least 16px)
• Phone number and address not visible on mobile homepage
• Online ordering button doesn't work on touch devices
• Hours of operation cut off on mobile screens
• Map doesn't load properly on mobile

How to Fix:

1. Redesign menu for mobile viewing (larger text, better formatting)
2. Add click-to-call phone number prominently at top
3. Fix online ordering button for touch devices
4. Ensure all important information fits mobile screens
5. Implement responsive Google Maps embed

Expected Impact: Should increase mobile conversions by 200-300%.

🔍 Search Engine Optimization 35/100

Current Google Ranking: Not appearing for "Italian restaurant [your city]" or similar searches

What This Means: When people search for Italian restaurants in your area, they don't see your business, so they go to your competitors instead.

Main Problems Found:

• No Google My Business profile claimed
• Page titles don't include location or keywords
• Missing meta descriptions on all pages
• No local SEO optimization
• Website not listed in online directories

How to Fix:

1. Claim and optimize Google My Business profile
2. Update page titles to include "Italian Restaurant [City Name]"
3. Add compelling meta descriptions to all pages
4. Add location-based content and keywords
5. Submit to local business directories

Expected Impact: Should start appearing in local search results within 4-6 weeks.

💰 Conversion Optimization 28/100

Current Conversion Rate: 1.2% (Industry average: 3-5%)

What This Means: Out of 100 people who visit your website, only 1 contacts you or takes action. With improvements, this could be 3-5 people.

Main Problems Found:

• Phone number requires scrolling to find
• No clear call-to-action buttons
• Online reservation system is buried in menu
• No customer reviews visible on website
• Hours of operation not prominently displayed

How to Fix:

1. Add prominent "Call Now" button in header
2. Create "Make Reservation" button on homepage
3. Move online ordering to prominent position
4. Add customer testimonials to homepage
5. Display hours clearly in header/footer

Expected Impact: Should increase phone calls and reservations by 150-200%.

👥 User Experience 42/100

What This Means: Visitors are confused about what to do when they arrive at your website, leading them to leave without taking action.

Main Problems Found:

• Homepage doesn't clearly state what type of restaurant you are
• Menu is difficult to navigate (too many categories)
• Contact information scattered across different pages
• No clear value proposition (why choose Tony's?)

How to Fix:

1. Add clear headline: "Authentic Italian Cuisine in Downtown"
2. Simplify menu navigation
3. Consolidate contact info in one easy-to-find place
4. Add unique selling points (family recipes, fresh ingredients, etc.)

Phase 1: Quick Wins (Week 1-2)

Time Required: 4-6 hours

Expected Impact: 40-50% improvement in performance

1. Optimize images (compress all photos)
2. Remove unnecessary plugins
3. Add phone number to header
4. Claim Google My Business profile

Phase 2: Mobile Fixes (Week 3-4)

Time Required: 8-10 hours

Expected Impact: 100-150% improvement in mobile conversions

1. Fix mobile menu display
2. Add mobile-friendly reservation system
3. Optimize contact information for mobile

Phase 3: SEO & Content (Week 5-8)

Time Required: 10-12 hours

Expected Impact: 200-300% improvement in organic traffic

1. Update all page titles and descriptions
2. Add location-based content
3. Submit to local directories
4. Implement review system